OCT 2019.
A new name and identity for the Marketing Technology Forum for Legal, a 10-year-old LinkedIn group for in-house law firm professionals working in the MarTech space. The new direction is a polished, professional, and authoritative facelift for the group. The mark is an abstracted M that is at once multi-layered and connected, reflecting the conversation, creativity, tech-savvy, and continual growth of MTFL members. Combining a bold geometric sans with a warm serif provides a welcoming look while also giving it a sense of place in both industries in which members work - tech and legal.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/e172faa269ac822f30d0465f2820383c/c839bfaf-8512-41bf-9918-40c7f62a02be_rw_1920.jpg?h=f25f4b1133c8c7649c5727af66c04a5c)