OCT 2019.
A new name and identity for the Marketing Technology Forum for Legal, a 10-year-old LinkedIn group for in-house law firm professionals working in the MarTech space. The new direction is a polished, professional, and authoritative facelift for the group. The mark is an abstracted M that is at once multi-layered and connected, reflecting the conversation, creativity, tech-savvy, and continual growth of MTFL members. Combining a bold geometric sans with a warm serif provides a welcoming look while also giving it a sense of place in both industries in which members work - tech and legal.
